Saturday, December 28, 2019
The Difference Between Music Licensing and Distribution
The Difference Between Music Licensing and DistributionThe Difference Between Music Licensing and DistributionChoosing between licensing and distribution is acommon challenge for any indie labels, especially when it comes to trying to get their albums out internationally. They each have their own benefits and drawbacks and can have asignificant impact on your career. Licensing? Licensing is when another business, usually another record label or a distributor,purchases the rights to an album from you. They pay you a set fee and then take on the task of acting as the label for that album in the territory for which they licensed the album. For instance, lets say you have a U.S.-based label, and you have an album on your label that you want to release in Spain. A label in Spain then licenses the album from you. They now have the rights to sell that album on their label in Spain. They take responsibility for manufacturing the album, promoting it, and getting it distributed in their c ountry. If they make tons of money selling it, then the rewards are all theirs you dont make any money beyond your original licensing fee. If they lose money on the album, then that loss is all theirs too you still keep your licensing fee regardless of the albums performance and sales. Distribution Distribution, on the other hand, refers to getting your albums into shops. With a distribution deal, you only make money on what you sell, and your label is responsible for manufacturing and promotion. If you make a lot of money, you get to keep it all. But if you lose a lot of money on the album, then the losses all come from your pocket. Which to Choose Licensing and distribution each have pros and cons. For your own territory, a distribution deal is ideal, because it leaves you in the drivers seat. You want to build a name for your label, and to do so, you have to be in control of your releases and artists. In rare cases, an indie label may have an artist that is generating a l ot of buzzand bigger labels may start approaching you, wanting to license the album for themselves. A licensing deal may be appropriate in a labels territory in this case the bigger label may have the resources to give the artist mora promotion, and the licensing deal could be a sizable cash injection for the small label. As a general rule, it makes sense to go for distribution rather than licensing in your own backyard. However, when it comes to getting your albums into the international market, licensing offers plenty of benefits for a small label, including A label based in a particular territory knows that market better they already have relationships with the media, the distributors, and the stores, so they will have better tools to promote the artist.Distributing overseas can be costly. You may need to hire a PR company or radio plugger in that country to generate some press before any shops stock an album, which can get very expensive.Licensing is good for cash flowit puts a big check in your hand up front.Licensing deals let someone else carry all of the risks. Of course, if the album is a big hit in the new territory, and the overseas label makes a bundle, your licensing fee could start looking insignificant. Thats the inherent risk with licensing, but its a good gamble for many small labels. Managing an overseas distribution situation is time-consuming and requires working closely with the distribution company. Most small labels are juggling enough as it is. Unless you have enough staff on your label that someone can devote adequate time to managing the overseas distributors, then a licensing deal may be your best bet.
Monday, December 23, 2019
10 Best Ways to Get Customers to Buy Now
10 Best Ways to Get Customers to Buy Now10 Best Ways to Get Customers to Buy NowYouve sent out thebest direct mail piece youve ever seen. Your catalog belongs in the Smithsonian. Your brochure is slylybeing copied by those in your industry, and you created an online campaign that would make the Internet gods cry tears of joy. So why arent the sales orders pouring in? There are a few reasons this could be happening. If you hired a top-leidch marketing agency and not even your competition can fault your product, its time to take a hard look at the pitch youre sending out. And most importantly, the call-to-action. With any marketing campaign, its crucial that you get potential customers to act without hesitation. Here are ten techniques you can use to create a call-to-action that will have new orders pouring in and your profit margins soaring. Give a Deadline for Ordering Weve all received some promotional material that has a deadline for ordering. The offer could end on that date.Or, y ou could use the deadline in conjunction with an upgrade or free gift. For example, order by the 15th of the month, and you will receive a free XYZ product.Try to make the cut off date in the same month as your materials will be received. That way, your potential customers know they only have a limited amount of time to respond, and they wont spend their money elsewhere- especially products offered by your competition. Warn Customers of a Price Increase Everyone- no matter how wealthy they are- likes a good deal. If your price will be increasing on a specific date, let your customers know. Theyll want to buy before the price goes up. A great example of this is online behemoth Amazon, who announced the launch of a Prime increase months before it happened and experienced a huge spike in Prime membership. Establish a Trial/Introductory Period Trial periods are a great way to get new customers. Offer a special deal, extra service, or a lower price during your trial/introductory period. And, when the time comes to cancel the special promotion, make sure its not a long, difficult process. You dont want to make people hate you. Offer a Free Gift Nothing attracts new customers likefreegifts. Again, even wealthy people like freebies. As an added incentive for ordering, try offering your free gift to the first 100 people that respond. Try a No-Risk or Risk-Free Trial People like to shop, knowing there isnt any risk involved. Let new customers know if they arent satisfied with your product or service, they can cancel for any reason before the trial period expires. Let People Know Its Only Available Online Is your product exclusive to mail order? If your product is not available in stores, be sure to tell your customers that they can only purchase it at yourweb outlet. Offer a Free Upgrade One simple line can boost sales dramatically. Order within ten days, and well upgrade you to the deluxe model. People love getting something extra in the form of a higher quality produ ct, and your profits wont be affected because youll sell a lot more inventory, quickly. Give Out Free Supplies and Accessories Youve seen this technique used with computer sales. Buy a computer and receive a free printer. Or, buy a printer and receive free ink. It works with a whole range of products. But be sure to include a date on your offer. It politely urges people to take advantage of your offer before time runs out. Refer a Friend It is a tried and true approach that works well if you are in the service industry. Its easy enough for a consumer to refer a friend to a health club, and in the process, they receive a free massage or a discount on gym gear. Use Powerful Action Phrases No matter how you approach your call-to-action, be sure to include action phrases such as any of the following CallNow.Toll-Free.24 Hours a Day.Mail this gutschein today in the postage-paid envelope.Email us now with questions.Instant message us now.Ten items left in stock.
Thursday, December 19, 2019
6 Steps to Negotiating Flexible Work Arrangements
6 Steps to Negotiating Flexible Work Arrangements6 Steps to Negotiating Flexible Work Arrangements6 Steps to Negotiating Flexible Work ArrangementsFlexible working arrangements may be just what you need to achieve work-life balance. Heres how you can make the case to your boss. TWEETWorking moms and adults responsible for the care of an elderly relative know only too well the pressures of the daily grind while trying to tend to loved ones. As parents across the nation push for flexible schedules and greater work-life balance, employers are taking notice. While not all businesses are on board, the trend towards non-traditional, flexible working arrangements is unmistakable and the savvy employer knows that staff satisfaction and retention relies on happy employees. On the flipside, the shrewd employee knows that the trick to effectively advocating for flexibility is convincing your manager that the situation benefits the company just as much as it does you.The changing nature of labor , the influx of millennials into the workforce, and the demands of a new global economy are converging to inspire companies to seek viable solutions to shifting expectations. If businesses are to attract and retain top-quality workers, practical executives know that being open to part-time schedules, unconventional hours or job-sharing are key to a thriving enterprise. Arm yourself and take these steps before you hit up your boss for a flexible working arrangements1. ResearchIf you hope to work at a particular company, abflug by perusing the company website to see if flex work arrangements are one of the company perquisites. If you already work there, check with co-workers who you think may have successfully negotiated a flex arrangement. Ask them how long they were in their current position before they felt secure enough to present the boss with their proposal. Then, ask them for tips on how to approach this particular manager about flexible working arrangements.2. Have a strategyS uccessfully navigating the waters of negotiation means considering the effect that working from home, or working odd hours, will mean to the bottom line. Address that concern by outlining a plan to communicate with others who rely on you for rapid turnaround. Offer evidence indicating how the change may improve productivity, morale and organizational effectiveness. To squelch any possible dissent, a specific written plan must be laid out ahead of time, showing how a restructured schedule will provide value to the company.3. Acquire a problem-solving viewpointClarify the advantages that satisfied workers offer to the overall success of your organization. Rather than approaching your supervisor with a clumsy pitch disputing current office policies, demonstrate that youve thought this through with your departments advantage in mind. Show that the company stands to gain revenue and/or a client base by offering stats on other firms that flourish when job sharing or flexible work schedule s are par for the course.4. Be flexibleIn seeking flexibility for yourself, watch out for rigidity in your proposal. Know the company culture. If high-brow and steeped in tradition, your unconventional plan may not get a positive reception. Some resistance may understandably arise from a lack of experience overseeing off-premises staff. Objections to flexible working arrangements may also be voiced if the boss anticipates further staff requests for comparable arrangements. Be prepared to provide a backup plan or two if your supervisor balks at first.5. CompromiseBy its very nature, negotiating relies on both parties giving up something in order to get something. If you are in sales, your job is to demonstrate that your productivity will increase, and with it, revenue. Your boss needs to feel that your organization will continue to profit even while allowing you to work from home. Show her that your intent is to continue to produce exemplary work, and she may offer you the chance to do that work from home. Lack of compromise has derailed some from achieving the holy grail of work-life balance.6. AskFirst, ensure that the timing of your request does not correspond with an important deadline or gargantuan project. Then, on a low-stress day, present your flexible working ideas to your supervisor with detailed plan in hand. Your well-crafted ideas deserve more than a suggestion so make sure you ask. Suggest a trial period to implement your request, so that she doesnt feel that its an all-or-nothing pitch. Offer her time to think about it, and then follow up in a week or so.Knowing how to negotiate your way to a more humane work life will give you alternatives to the drudgery of 9-5 and barely alive. In making a pitch for flexibility in the workplace, its essential that you have a strategy for making your plea. When you present a proposal that exceeds your bosss expectations, youll be on your way to knowing how real negotiation works, and with a bit of finesse, you might just give as good as you get.Ready to write the next chapter of your career? Hire a TopResume writer today
Saturday, December 14, 2019
Why good enough is better than perfect
Why good enough is better than perfectWhy good enough is better than perfectPerfectionism is not striving for excellence but being impaired byit.My life has been nothing but a failure, perfectionist Claude Monet once said.In 1908, after three years of working on a new series of paintings,Monetfelt many werent up to his standard. It was right before the opening of a new exhibition in Paris.With a knife and a paintbrush, the French artist destroyed 15 of the would-be masterpieces.The exhibition, of course, had to be postponed.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraI know well enough in advance that youll find my paintings perfect. I know that if they are exhibited, theyll be a great success, but I couldnt be more indifferent to it since I know they are bad, Im certain of it. Monet wrote.For a perfectionist, nothing is ever perfect enough.Perfection is an illusion we believe it makes us b etter but actually harms us. Perfectionism is not a standard, but a way of living. The more you try to be perfect, the worse you feel.Perfectionism Wont Make YouPerfectIf you look for perfection, youll never be content.?- LeoTolstoyThe 1908s episode wasnt the first time Monet got rid of his work. The French artist destroyed many paintings before. They were not perfect enough.The psychology of perfectionism is rather complex it has both positive and detrimental effects.Perfectionists strive to produce flawless work. And also have higher levels of motivation and focus than non-perfectionists.Monet refused to paint unless the light of the sun reflected precisely the way he wanted it. His obsession pushed his peak level of performance.Many artists built a reputation for setting their bar way too high. Some destroyed their work out of frustration others, to disavow their early creation.Charles Dickens burned 20 years worth of his letters and papers to hide an affair. Vladimir Nabokov wan ted his work to disappear after his death. John Baldessari cremated some of his early paintings andbaked theminto cookies.So, are inflexible, unattainable high standards the secret to success?Not necessarily.Successful perfectionists are successful in spite of it, not because of it.Thats the main conclusion from research by psychologist Tom Greenspon. As he explains inMoving Past Perfect,If youre worrying more about how you are doing than what you are doing, youll stumble.There are two distinct sub-dimensions of perfectionism.Excellence-seeking perfectionism having a high standard can improve our performance.Failure-avoiding perfectionism,on the other hand, is the fear of making mistakes. The irony is that, without making mistakes, we cannot perfect our work.All perfectionists suffer from detrimental effects regardless if they are seeking excellence or avoiding failure. Their internal voice keeps saying You are not good enough.During his lifetime, Franz Kafka published a handful of shorter works. He gained modest critical attention. Plagued by self-doubt, Kafkaburned a vast amountof his writing.The Czech author is now regarded as one of the major figures of 20th-century literature.Everything disappoints perfectionists. They feel the need to become their harshest judges.Perfectionism has become an epidemic, according to theWorld Health Association. And thats not good news. A record number of people are suffering from severe depression or anxiety disorders.Beating yourself up for mistakes or not meeting expectations creates more disappointment. Perfectionism makes you feel ashamed of who you are.The Illusion of the HighBarWeve turned perfectionism into a badge of honor. But theres nothing to be proud of.Whats your weakness?One of the most common answers to this interview question is, I am a perfectionist. People want to show they are so good that their weakness is the pursuit of excellence.Culturally, we perceive perfectionism as a positive.But, do perfectionist s perform better at work?Thats the question that Laurens Steed, a Miami Universitys professor, asked.The answernot necessarily.Steed and team conducted a meta-analysis of95 studiesspanning four decades. They discovered that perfectionism is a much more significant weakness than most people think.Its assumed that being a perfectionist is a good thing, but our findings fly in the face of what we implicitly thought, said Steed.Perfectionism is an impossible goal. Having a high bar is a moving target. The better you do, the better you are supposed to perform. Perfectionism never gives you a break.Perfectionists approach the world in black and white terms. They hold everyone to unrealistic standards. You either have a high bar, or you are mediocre.But the world is not black and white.There are healthier goals than perfection.Understanding the difference between healthy striving and perfectionism is critical to picking up your life. Research shows that perfectionism hampers success. In fa ct, its often the path to depression, anxiety, addiction and life paralysis. Bren BrownAdopting excessively high standards can set yourself for failure. Either they are impossible to meet. Or you achieve them at the expense of your joy.Michael Law wrote, At its root, perfectionism isnt really about a deep love of being meticulous. Its about fear. Fear of making a mistake. Fear of disappointing others. Fear of failure. Fear of success.Barba Streisand is a self-declared perfectionist. Her latest album features unreleased songs from past decades. She initially thought they were too flawed. All because each hadoneword she didnt like.Meticulousness is fine. And is sometimes necessary. But, perfectionism can paralyze you.I see this all the time when coaching teams.By trying to avoid mistakes, organizationsfail to launch. Anything short of perfection feels unacceptable. They fear a small mistake could turn into a catastrophe.Perfectionism is theenemy of innovation both at an individual and group level.Stop Trying to PerfectYourselfTheres a difference between striving for excellence and trying to be perfect.Do you love having the last word, putting the finishing touch, or correcting what people do or say? Are you obsessed with trying to find mistakes?Perfectionism can become toxic. Using perfection as a way to measure our self-worth is harmful. It often leads to frustration, self-doubt, and exhaustion. We feel worthless.Perfectionism is not about striving for excellence its a way of being.Experts found that perfectionism has become a way of life. It creates and amplifies mental issues. Perfectionists have a problematic relationship with themselves.As Paul L. Hewitt, from the University of British Columbia, explains, Its not a way of thinking, buta way of beingin the world.For a perfectionist, nothing and no one is ever good enough.Hewitts research shows that perfectionists want more than just perfecting things. They want to perfect their identity.Perfectionists strive for flawlessness they want a perfect outcome or performance. Perfectionists are obsessed with being (perceived as) perfect. They cant admit their own flaws.Perfectionism is the illusion of perfecting the self.The pursuit of perfection makes our lives anything but perfect. It wrecks ourhappiness, relationships, and wellbeing. We neglect our basic needs, like eating and sleeping, just to get work done.Perfectionism is a growing epidemic. Holding irrational standards is the cause of rising stress, anxiety, depression, and suicidal thoughts.External pressure socially-prescribed perfectionism is harming our self-esteem. Everyone seems to expect us to be perfect. Our self-worth depends on our achievements.When Georgia OKeeffe approached the end of her life, she wanted to purge her work. The artist destroyed many paintings throughout her career for the same reason. She wanted her reputation to remain strong.As Bren Brown wrote,Healthy striving is self-focused How can I improve? Perfection ism is other-focused What will they think?schauplatz unrealistic high standards is toxic. We feel worthless when we realize we are not flawless. Failure equals to self-defeat.Good enough might be, well,perfectBetter to do something imperfectly than to do nothing flawlessly.?- Robert H.SchulerIncreased self-awarenessis vital. Realize that perfectionism can impact your work both positively and negatively.Embrace being vulnerable. Accept you will never be perfect. Be kind to yourself. Life is a work in progress.Start by breaking the high-bar/ low-bar dichotomy. Set an achievable bar instead. Challenge yourself without killing yourself.Laurens Steed suggests shifting our mindsetgood enough just might be OK.Learn to stop.You dont need to write a sentence 32 times. At some point, the changes wont move the needle. Too much analysis can actually harm your work.Focus on your wellbeing.Many artists lived tormented lives. Their obsessions left no room for joy. Whats the point of becoming famou s at the expense of your happiness and health?Become comfortable with imperfection.Make mistakes on purpose and dont fix them. This method exposure therapy was developed by Dr. Amy Przeworski. She recommends people to tie their shoes unevenly. Or to leave a comma or a period out of a paper.Whatever your obsession is, disrupt it. A small mistake wont make the whole worthless.Stop comparing to others.Be your own yardstick. Comparing to othersis deceiving. We see whats right with others and whats wrong with ourselves.As Nobel Laureate William Faulkner wrote, Always dream and shoot higher than you know you can do. Do not bother to be better than your contemporaries or predecessors. Try to be better than yourself. Be curious.When things go wrong, dont attack yourself.Curiosity is the mother of learningand improvement. What can you learn from it?Be flexible.Learn to recognize what is realistically achievable or not. Stop seeing the world in black and white terms. Perseverance, resilience, and flexibility can help you improve your work more than perfectionism will.Set time limits.Use a timer before you start a project. Artificial limits help overcome fear and procrastination. Lorne Michaels, the producer of SNL,famously said, The show doesnt go on because its ready it goes on because its 1130.Strive for your best, not for perfection. Celebrate small wins.Appreciating progressboosts our performance.As Lin Yutang wrote, I have done my best. That is about all the philosophy of living one needs.Trying to be perfect is exhausting. Your life is a work in progress. Enjoy and celebrate both your achievements and your mistakes.Focus on making progress, not perfection. Turn good enough into your new perfect.Gustavo Razzetti is a change instigator who builds cultures thatpush your organization forward not backward. He advises, writes, and speaks on team development and culture transformation.This article first appeared on Medium.
Monday, December 9, 2019
What You Should Know About Resume for Recent College Graduate and Why
What You Should Know About Resume for Recent College Graduate and Why The War Against Resume for Recent College Graduate Within the conditions of an expert world, being a fresh college graduate is regarded as in the center field of everything. Demonstrating you have work experience is vital, even supposing it isnt directly associated with your targets. A crystal clear statement about how youll utilize your strongest relevant abilities and professional experiences to satisfy the specific role youre applying for 3. Your very first job is not likely to be your last, or even the exact same one you have in a few years. The Resume for Recent College Graduate Trap If lately youve completed your graduation and are new to the work market, its as crucial that you craft an effective titelblatt letter because its to compose a strong resume. You might even be in a position to create a small number of different cover letters for particular varieties of jobs that it is possible to customiz e for each application rather than writing an entirely new one per job. No matter your degree of work practical expertise, your resume structure is important to making your application stick out. For instance, if a resume template doesnt include a list of skills, but you desire to include one, you need to do so. Applying for work in the actual world is different than its during college. Think about the skills you learned from every one of your jobs in college and the way they apply on your resume to the job that youre applying for. Your ideal job might even fall beyond your college major To some level, locating a job after college is similar to finding a needle in a haystack luck plays a larger role than many recent grads want to admit. If youre still a fresh graduate, dont be scared to go out there and compete with those who have professional experiences. Pursuing work in a hospital isnt whatsoever difficult, however you should have appropriate credentials, in-depth wisdom and certification to successfully complete an application to acquire employment in a healthcare facility. Since youll discover, even in the event that you dont have any prior professional experiences, you may still draw on your school experiences. Whether youre paid or not, practicum experiences can offer information youve already worked in a professional environment for a trainee. Keep it interesting, however, and use keywords. In addition, you always want your latest work to appear at the peak of the list and your oldest work at the cousine of your resume. Next ensure use of good resume keywords. The Basic Facts of Resume for Recent College Graduate By carefully targeting resumes for certain jobs, you may greatly enhance your odds of getting noticed in the work market. Nearly all new graduates start complaining that their resumes fail to make the ideal impression and cant help them to have a work interview call. You could provide potential future employers a notion of how you are going to get the job done for them. When you make an application for work, potential employers will examine your resume first. Once you do so, have 2-3 other men and women read it for you too. To begin with, you ought to have a great idea about what sort of job which you are qualified for and what you would like to do. You should also search for anything that may be acceptable as experience and emphasize it. Therefore, when it is all about an entry-level resume, you cannot be kidding anymore. Not only does an attitude of lifelong learning enable you to raise and improve yourself, but nonetheless, it also appears great to possible employers When it might appear a small premature, its essential for students to create good social networking habits from the get-go. In your time, you can better your abilities and industry knowledge by taking a brief course or attending industry events, which has the additional benefit of showing your possible employer your dedicatio n to your very own professional improvement. Everyone has desirable abilities and experiences to provide employers including you Resume for Recent College Graduate You might need to adjust the description based on the business or job. No matter your degree of job practical understanding, your resume structure is essential to making your program stick out. To begin with, examine the work description to see whether it indicates the sort of skills the provider is seeking. No matter your degree of job experience, your resume format is important to making your program stick out. Keeping up a good LinkedIn profile also produces a strong impression. Uploading to our resume database requires you to make an account. Updating your resume is vitally important if you wish to land a superior job. Writing an entry-level accounting resume can seem to be a scary task due to absence of practical expertise in hand. The 30-Second Trick for Resume for Recent College Graduate Put the Educat ion section of your resume on top of your resume so that its the very first thing the employer sees. Contact Information The very first section of your resume should incorporate information on the way in which the employer can contact you. When you have planned the specifics of your education section, you will need to properly format the entries. You may get rid of the copyright notice at the base of the document as soon as you have changed the content to your own.
Wednesday, December 4, 2019
The Ugly Side of Writing a Personal Profile for Resume Sample
The Ugly Side of Writing a Personal Profile for Resume Sample If you wish to understand how to compose a terrific personal profile, you ought to use personal profile examples as your writing guides. The written part of the profile isnt the only portion of the profile that tells the story of what the guy is about. Introducing Writing a Personal Profile for Resume Sample So lets look at a few clues that will assist you to week out the worst men, and pick the very best. You may simply list the things which you would want to share in the profile. The profile isnt a succession of sentences, but instead a series strategically placed words and phrases. To do this, you can incorporate an expert profile or qualifications summary at the start of your resume that enables you to advertise yourself through a narrative. After settling on the key attributes which you would want to give in the personal profile, you may use them to make an outline. Furthermore, it is going to supply you w ith a schrift of the resume which you may utilize to help to make your very own personal. Resume profiles are the very first chance to highlight somebodys relevant career experiences, skills, and what goals they want to achieve while in her or his next position. A profile is very helpful if youve got a work history thats unrelated to your present career goals it lets you highlight only your most relevant experience. Basically, a personal profile should select the experience aspects that are related to the target role that is related to the application. A specialist profile is the ideal approach to share more regarding your interests, skills, and what makes you a distinctive candidate. Getting the Best Writing a Personal Profile for Resume Sample After making sure your outline has put into consideration the aforementioned elements, now you can proceed into writing the personal profile. The resume profile is among the important elements of a good teaching resume. Having draft ed one as instructed above, now you can proceed into writing your private profile. Writing a personal profile can be an intimidating task even once you know precisely what information to include. In addition, there are samples of personal profiles that are used for internet networking websites like Facebook and LinkedIn. Below youll discover a sample profile that will help you in making your own profile via a dating website. Many sites allow you to ensure it is private once you view somebody elses profile. A Professional Profile lets you indicate whether you are presently searching for an internship and what fields youre seeking to dive into. If you believe writing a non-traditional skills-based CV may be advisable thats right for you, aside from the CV profile, youll have to compose a CV skills summary. To find out more on what it requires to be a Personal Assistant, take a look at our complete Personal Assistant Job Description. A resume summary or career prole is a shor t statement at the peak of your resume. What You Need to Know About Writing a Personal Profile for Resume Sample In your profile, explain how youll satisfy the businesss expectations. Stating an objective on your resume is a means to convince employers that you understand what you want in work, though a profile explains what you need to provide the employer and can help sell your candidacy. A profile serves to show what youve got to provide an employer what you will do for the business in the future. Your profile ought to be customized to coordinate with the qualifications the employer is seeking. The Writing a Personal Profile for Resume Sample Game Profiles have a lot of advantages for student job seekers. Furthermore, you can look for private assistant jobs on Monster.
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