10 Best Ways to Get Customers to Buy Now

10 Best Ways to Get Customers to Buy Now10 Best Ways to Get Customers to Buy NowYouve sent out thebest direct mail piece youve ever seen. Your catalog belongs in the Smithsonian. Your brochure is slylybeing copied by those in your industry, and you created an online campaign that would make the Internet gods cry tears of joy. So why arent the sales orders pouring in? There are a few reasons this could be happening. If you hired a top-leidch marketing agency and not even your competition can fault your product, its time to take a hard look at the pitch youre sending out. And most importantly, the call-to-action. With any marketing campaign, its crucial that you get potential customers to act without hesitation. Here are ten techniques you can use to create a call-to-action that will have new orders pouring in and your profit margins soaring. Give a Deadline for Ordering Weve all received some promotional material that has a deadline for ordering. The offer could end on that date.Or, y ou could use the deadline in conjunction with an upgrade or free gift. For example, order by the 15th of the month, and you will receive a free XYZ product.Try to make the cut off date in the same month as your materials will be received. That way, your potential customers know they only have a limited amount of time to respond, and they wont spend their money elsewhere- especially products offered by your competition. Warn Customers of a Price Increase Everyone- no matter how wealthy they are- likes a good deal. If your price will be increasing on a specific date, let your customers know. Theyll want to buy before the price goes up. A great example of this is online behemoth Amazon, who announced the launch of a Prime increase months before it happened and experienced a huge spike in Prime membership. Establish a Trial/Introductory Period Trial periods are a great way to get new customers. Offer a special deal, extra service, or a lower price during your trial/introductory period. And, when the time comes to cancel the special promotion, make sure its not a long, difficult process. You dont want to make people hate you. Offer a Free Gift Nothing attracts new customers likefreegifts. Again, even wealthy people like freebies. As an added incentive for ordering, try offering your free gift to the first 100 people that respond. Try a No-Risk or Risk-Free Trial People like to shop, knowing there isnt any risk involved. Let new customers know if they arent satisfied with your product or service, they can cancel for any reason before the trial period expires. Let People Know Its Only Available Online Is your product exclusive to mail order? If your product is not available in stores, be sure to tell your customers that they can only purchase it at yourweb outlet. Offer a Free Upgrade One simple line can boost sales dramatically. Order within ten days, and well upgrade you to the deluxe model. People love getting something extra in the form of a higher quality produ ct, and your profits wont be affected because youll sell a lot more inventory, quickly. Give Out Free Supplies and Accessories Youve seen this technique used with computer sales. Buy a computer and receive a free printer. Or, buy a printer and receive free ink. It works with a whole range of products. But be sure to include a date on your offer. It politely urges people to take advantage of your offer before time runs out. Refer a Friend It is a tried and true approach that works well if you are in the service industry. Its easy enough for a consumer to refer a friend to a health club, and in the process, they receive a free massage or a discount on gym gear. Use Powerful Action Phrases No matter how you approach your call-to-action, be sure to include action phrases such as any of the following CallNow.Toll-Free.24 Hours a Day.Mail this gutschein today in the postage-paid envelope.Email us now with questions.Instant message us now.Ten items left in stock.